Strong Consumer Brands Stocks
Companies whose brand is the moat: consumers pay up for the name, in drinks, food, apparel, beauty, spirits, tobacco and toys. Not the agencies and platforms that market other companies' brands.
As of Nov 2, 2026, Strong Consumer Brands has 80 US-listed companies worth $3.2T combined. The median member moved +4.3% over the past week; TPR led among the 25 largest at +8.9% and EL trailed at -3.7%.
Companies in Strong Consumer Brands
- KO – The Coca-Cola Company, $405B
- PG – Procter & Gamble Company, $374B
- PM – Philip Morris International Inc, $325B
- DIS – Walt Disney Company, $192B
- PEP – PepsiCo Inc, $187B
- MCD – McDonald’s Corporation, $183B
- BUD – Anheuser Busch Inbev NV ADR, $158B
- UL – Unilever PLC ADR, $141B
- MO – Altria Group, $130B
- SBUX – Starbucks Corporation, $118B
- MNST – Monster Beverage Corp, $92.7B
- MDLZ – Mondelez International Inc, $82.2B
- CL – Colgate-Palmolive Company, $75.7B
- RACE – Ferrari NV, $69.4B
- NKE – Nike Inc, $57.4B
- DEO – Diageo PLC ADR, $52B
- KDP – Keurig Dr Pepper Inc, $48.8B
- YUM – Yum! Brands Inc, $42.4B
- EL – Estee Lauder Companies Inc, $39.6B
- KMB – Kimberly-Clark Corporation, $35.9B
- HSY – Hershey Co, $33.3B
- CHD – Church & Dwight Company Inc, $25.3B
- RL – Ralph Lauren Corp Class A, $23.4B
- TPR – Tapestry Inc, $23.1B
- STZ – Constellation Brands Inc Class A, $22.9B
- AS – Amer Sports, Inc., $17.1B
- HAS – Hasbro Inc, $16.7B
- BF-B – Brown-Forman Corporation, $13.2B
- LULU – Lululemon Athletica Inc., $12.4B
- PUGBY – Puig Brands SA, $12.1B
- ONON – On Holding Ltd, $11.3B
- DECK – Deckers Outdoor Corporation, $10.9B
- CLX – The Clorox Company, $10.6B
- LEVI – Levi Strauss & Co Class A, $8.7B
- GAP – The Gap, Inc., $7.8B
- TAP – Molson Coors Brewing Co Class B, $7.5B
- CELH – Celsius Holdings Inc, $7.4B
- VFC – VF Corporation, $7.2B
- ANF – Abercrombie & Fitch Company, $7B
- CROX – Crocs Inc, $6.9B
- ELF – ELF Beauty Inc, $6.6B
- BIRK – Birkenstock Holding plc, $5.4B
- REYN – Reynolds Consumer Products Inc, $5B
- MAT – Mattel Inc, $4.4B
- PVH – PVH Corp, $4.2B
- KTB – Kontoor Brands Inc, $4.1B
- IPAR – Inter Parfums Inc, $3.7B
- ZGN – Ermenegildo Zegna NV, $3.6B
- HOG – Harley-Davidson Inc, $3.2B
- YETI – YETI Holdings Inc, $3.1B
- WDFC – WD-40 Company, $3B
- COTY – Coty Inc, $3B
- CALY – Callaway Golf Company, $2.7B
- PBH – Prestige Brand Holdings Inc, $2.2B
- NWL – Newell Brands Inc, $2.2B
- SAM – Boston Beer Company Inc, $2B
- RLX – RLX Technology Inc, $2B
- CPRI – Capri Holdings Ltd, $1.9B
- WWW – Wolverine World Wide Inc, $1.7B
- NOMD – Nomad Foods Ltd, $1.6B
- FLO – Flowers Foods Inc, $1.3B
- GIII – G-III Apparel Group Ltd, $1.2B
- TPB – Turning Point Brands Inc, $1.2B
- AIIR – Air Global PLC Ordinary Shares, $1.2B
- MOV – Movado Group Inc, $693M
- ACCO – Acco Brands Corporation, $508M
- OXM – Oxford Industries Inc, $429M
- CAL – Caleres Inc, $417M
- MGPI – MGP Ingredients Inc, $367M
- BRCC – BRC Inc., $315M
- HLLY – Holley Inc, $284M
- YSG – Yatsen Holding, $256M
- LCUT – Lifetime Brands Inc, $212M
- BGS – B&G Foods Inc, $184M
- ATER – Aterian Inc, $146M
- LANV – Lanvin Group Holdings Limited, $119M
- PLBY – Plby Group Inc, $118M
- TOON – Kartoon Studios, Inc., $33.6M
- MSN – Emerson Radio Corporation, $6.7M
- XELB – Xcel Brands Inc, $2.2M