D-MARKET Electronic Services & Trading ADR (HEPS)

D-MARKET Electronic Services & Trading ADR (HEPS) is an Internet Retail company in the Consumer Cyclical sector listed on the NASDAQ.

As of Oct 23, 2026: market cap $1.1B; returns 1 day +0.4%, 1 week +3.3%, 1 year +6.9%.

D-MARKET Electronic Services & Trading, known as Hepsiburada, is a leading Turkish e-commerce technology platform and ecosystem. The company operates a hybrid business model consisting of a Direct Sales (1P) segment, which accounts for approximately 67% of total revenue, and a Third-Party Marketplace (3P) that contributes roughly 12% via commissions and transaction fees.

Groups HEPS belongs to

• E-commerce
• Internet Retail
• Technology Sector
• Retail
• Fintech
• Logistics
• Last-Mile Delivery
• Digital Payments
• Buy Now Pay Later

HEPS financial model: income statement, cash flow and balance sheet